5 Important steps for a New website
In today’s digital world, a website is often the first touchpoint customers have with a business. Especially in India, where the digital economy is growing rapidly, a well-designed website is not just a nice-to-have; it’s essential. But what makes a website stand out in 2024? Here are five must-do concepts every new website should incorporate to ensure it’s user-friendly, effective, and ready to impress.
As Bharath Gupta, CEO of Pixl, says, “Your website is more than just a digital space; it’s your business’s identity in the online world. It should reflect who you are, what you offer, and be designed to engage the audience effectively.” Let’s dive into the essentials.
- Responsive and Mobile-First Design
With the majority of Indian users accessing websites through their mobile devices, a mobile-friendly or mobile-first design is no longer optional. Your website needs to be responsive, meaning it should look and function seamlessly across devices—whether it’s a smartphone, tablet, or desktop.
Imagine you’re a boutique shop in Delhi with an online presence. If a potential customer stumbles upon your website via mobile but finds it hard to navigate, there’s a high chance they’ll leave before exploring what you offer. At Pixl, we prioritize responsive design in all our projects, ensuring that your site provides an optimal user experience, no matter the device.
- Optimised Loading Speed
Nobody has the patience for a slow website, and with increased internet speeds, customers expect websites to load almost instantly. Slow load times can lead to high bounce rates, which isn’t good for business or SEO rankings. The faster your website, the more likely users will stay, explore, and engage with your content.
Optimising a website for speed is one of the simplest ways to retain visitors,” says Bharath. At Pixl, we prioritize speed. We optimize your website’s code, images, and caching to ensure lightning-fast load times. A faster website means happier customers and better search engine rankings.
- Engaging, Authentic Content with a Local Touch
Content is still king, but in 2024, users are looking for content that feels relatable and genuine. Websites today need more than just product descriptions and contact details; they need storytelling, information, and value-driven content that resonates with the audience. In the Indian market, a touch of local flavor whether it’s a familiar tone, regional examples, or cultural references can help create a deeper connection with your audience.
For instance, a bakery’s website could share recipes, baking tips, and even customer stories. At Pixl, we help businesses create engaging content that reflects their voice while also keeping SEO in mind. Authentic, value-driven content can boost SEO rankings, help users connect with your brand, and turn visitors into loyal customers.
- Clear and Compelling Call-to-Actions (CTAs)
Imagine walking into a store where you’re unsure where to go or what to look at. The same applies online: your website should have clear directions for users. Call-to-actions (CTAs) guide users on what steps to take next, whether it’s making a purchase, signing up for a newsletter, or booking a service.
Bharath Gupta emphasizes, “A good CTA is like a good guide. It makes users feel welcome and informed, leading them smoothly towards what they’re looking for.” At Pixl, we design intuitive, visually appealing CTAs that direct users towards taking meaningful actions, making your website not only more engaging but also effective in driving conversions.
- SEO Integration and Analytics for Continuous Improvement
Creating a website is just the beginning. For people to find you, your website needs to be optimised for search engines. This means using relevant keywords, optimising meta descriptions, and ensuring high-quality content that matches what your target audience is searching for. Additionally, analytics tools like Google Analytics allow you to track how users interact with your site and where improvements are needed.
Pixl’s team integrates SEO from day one, using smart keyword strategies and effective metadata to ensure your site ranks well on search engines. “With data insights from analytics, we help clients understand their visitors’ behaviors and make adjustments to improve continuously,” Bharath explains. Monitoring your site’s performance through analytics allows you to evolve based on what’s working and what isn’t.
Final Thoughts: Partnering with Pixl to Build a Winning Website
A website in 2024 is not just an online presence; it’s a blend of design, functionality, and user experience. By focusing on responsive design, fast loading speed, quality content, clear CTAs, and SEO, you’re setting your site up for success.
If you’re ready to build a site that impresses and converts, Pixl is here to help. Our team is dedicated to creating websites that not only look great but also drive results. As Bharath Gupta puts it, “A website should be an experience—a reflection of what your brand stands for and a place where users feel welcome and valued.”
Explore how Pixl can transform your ideas into a high-performing website. Visit Pixl’s website and discover how we’re helping businesses across India make their mark online.