7 ways to boost to online presence with social media
From being a platform where selfies are shared, to talking to friends, social media has opened up to be so much more, acting as an inevitable platform for businesses to reach the newly available clientele while also interacting with their audience and boosting the presence of their brand. This is more specifically very beneficial for small and mid-sized businesses in India because there are Facebook, Instagram, and WhatsApp, which everyone within a household knows.
“Social media marketing is not about posting regularly; it’s about connecting with your audience meaningfully. The way you tell your story on social media can set you apart and help build loyalty,” says Bharath Gupta, CEO of Pixl.
Here are some practical ways to amplify your brand’s presence online through social media marketing:
- Identify Your Audience and Pick the Right Platforms
Knowing who your audience is makes all the difference about knowing which social media to use. If you are a local clothing brand, and your target market is Gen Z, then Instagram or Snapchat would be the best. A B2B company would do better on LinkedIn. Knowing where to hang out with your audience will certainly help you use your marketing activities more resourcefully.
At Pixl, “you fish where the fish are” as Bharath likes to say. Pretty simple: instead of spreading your brand too thin across every possible social media outlet, focus on the channels where your target customers are most active.
- Quality Content That Spoke to Your Audience
As they say, ‘content is king,’ but the kind of content you are putting together needs to really connect with the audience. Think of what will genuinely add value to their day and bring a smile on their faces. For India, relatable content usually does well – behind-the-scenes of your business, talking about trending local topics, and even sharing quick tips or how-to’s.
For example, a small local coffee shop may make short recipe videos or post interesting facts about coffee to pique the attention of potential customers. In real estate, publishing house designs or property buying tips could hook people on your content. Pixl is dedicated to helping businesses understand their voice and put it into posts, videos, or stories that get people hooked.
- Consistent Authentic Engagement
It is rather about relations than just ad broadcasting. Engaging with your followers by making use of comments and posting reviews from customers or even responding to their areas of concern will make them respect and trust the brand. The key lies in regularity-not just posting something sporadically. Continuous interaction with the audience keeps a brand in top condition.
As chief executive Bharath Gupta puts it, “Your followers want to know there’s a real person behind the brand. Showing up consistently makes your brand approachable and trustworthy.”
- Reach more people with Paid Ads
Organic reach is, therefore limited, even for those businesses that are just new or small. There is paid social media advertising through which a business will achieve wider, targeted coverage. For instance, Facebook and Instagram ads allow you to target by location, age, interests, and so on. One can be able to launch campaigns at a small budget first and then see what works best before scaling up.
Its social media ad campaign expertise may prove to be a game changer for small businesses looking to maximize their reach without overshooting their means. We design creative ad content that speaks directly to the potential customers. So, every rupee spent is counted.
- Leverage Video and Visual Content
Video is still one of the top-performing content formats for 2024-from that snappy Instagram Reel on how to fix a blocked drain to the more in-depth YouTube tutorial. We’re seeing more and more time spent viewing video content, and that content is producing more engagement for you. You don’t need fancy equipment; even a simple well-lit smartphone video can be impactful if the content resonates with your audience.
It might be something quick and behind the scenes, a tutorial, or customer testimonials – whatever it is about your content, video makes it come alive for potential customers. At Pixl, we help businesses create videos that engage and strongly relate to their targeted platform. Improvement in engagement is effortless that way.
- **Monitor Your Metrics and Adapt
One of the great benefits of social media marketing is that you can track what really works and what doesn’t. You can track likes, shares, comments, and website clicks to find out what attracts your audience most. Features like Facebook Insights, Instagram Analytics, or third-party tools can give you the data that refines a strategy.
Data is your friend in social media marketing. Keep an eye on the numbers and use them to make smarter choices. The world of social media is constantly evolving, so be ready to adapt,” according to Bharath.
- Influencers or Local Partners
Not only can massive corporations manage influencer marketing, but little ones also have a chance to do so. A local influencer whom a customer would trust can put your brand on their minds. For example, a small bakery in Mumbai could enter into an agreement with a food blogger who has a following that he or she is trusted for recommendations. Even a little partnership can make a big difference when you are little.
Pixl has helped to see several clients tap into influencer marketing through the help of relevant local influencers. The right influencer can spread great word of mouth, defining brand visibility and credibility.
Get Your Social Media Marketing Started
In today’s electronic world, social media marketing is one of the best ways in which you can boost your online presence and grow your business. That, in turn, will allow you to interact with your audience, and you will gain their trust and loyal customers. If you are ready to take your business to the next level of its online presence, Pixl can help you. We work with you with our expertise in creating targeted social media strategies and engaging content to amplify your brand.
Bharath Gupta believes that “social media isn’t just a trend—it’s an opportunity. It’s about putting your best foot forward and connecting with people in a way that’s genuine and impactful.”
Are you ready to get social? Check out the website of Pixl at http://www.pixl.in/ how we can help your brand shine online.